Pelican State CU Nationally Recognized for Brand

BATON ROUGE – Despite one of the most turbulent periods in financial history, Pelican State Credit Union has once again claimed its top ten position on the Bancography Brand Value Index (BBVI) for the second year in a row. The list is made up of the strongest brands in the country among credit unions under $1 billion in assets.

“The BBVI identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments would predict,” said John Mathes, Director
of Brand Strategy at Bancography.

“The calculations reward institutions that display consistently strong earnings and a reasonable cost of funds,” said Mathes.

“Branding is not a project, it’s an ongoing culture and process,” said Sonya Allen, Marketing & Business Development Manager at Pelican State CU. “Our focus remains on our service to our members and the communities in which we serve,” she said.

Bancography is a financial marketing firm which operates out of Birmingham, Alabama. For a complete list of leading institutions, or for any questions about the BBVI, visit www.bancography.com.